Is Pinterest the right platform to reach your target audience? As a small online business owner, could you use Pinterest to grow your business?
As a Pinterest expert, I get asked this ALL THE TIME.
When marketing your business, choosing the right platform is crucial, and Pinterest is a marketing powerhouse that often gets overlooked.
But is it the perfect match for your business? I want to help you find the answer.
In this post, I will help you determine if your audience is on Pinterest and if you should add it to your overall marketing strategy.
If you’re ready, let’s break it down!
Understanding Pinterest’s Unique Audience
Pinterest isn’t your typical social media platform. It functions more like a search engine. People come to Pinterest with intent to find inspiration, research products, or plan their next big purchase.
Here are some key stats about Pinterest’s audience:
- Over 537 million active users log in monthly
- 80% of Pinterest users use the platform to discover new products or services
- Many users have high purchasing intent, planning purchases weeks or months in advance
- Pinterest reaches diverse demographics, including women, men, and Gen Z- all with varying interests and needs
If your business offers products, services, or content that solves problems, inspires ideas, or fulfills desires, there’s a good chance your audience is on Pinterest.
Your Target Audience
Understanding your target audience is the key to knowing if Pinterest is the right platform for your business. Ask yourself:
- Who is my ideal customer/client?
- What problems are they trying to solve?
- What inspires them?
- How do they make purchasing decisions?
If your audience is searching for how-to guides, recipes, design inspiration, gift ideas, or solutions to their everyday challenges, Pinterest can help you reach them.
Even if your business doesn’t seem like a natural fit, Pinterest’s search-based functionality makes it possible to connect with niche audiences creatively. For example:
- A service-based business can share helpful tips or showcase testimonials
- An eCommerce store can highlight products through curated boards
- A content creator can drive traffic to blog posts, videos, or lead magnets
(Psst…you can 📌pin this article for your reference to your “Pinterest Marketing Tips” board.)
Pinterest’s Marketing Potential for Businesses
Many business owners dismiss Pinterest because they think it’s only for food, fashion, or DIY content. But Pinterest is so much more than that. It’s a platform where users actively seek solutions, making it an ideal place to position your business as the answer.
Here are some examples of industries that thrive on Pinterest:
- Health & Wellness: Share workout plans, self-care tips, or healthy recipes
- Home Improvement & Decor: Offer design ideas or highlight before-and-after projects
- Education & Personal Development: Provide strategy guides, career tips, or motivational content
- Small Business & Entrepreneurship: Pin resources like marketing tips, business planning guides, or productivity hacks
- Lifestyle & Hobbies: Showcase crafts, travel itineraries, or entertainment ideas
If your business doesn’t fall into these categories, don’t worry. Pinterest’s diverse user base means there’s room for everyone. It’s all about crafting content that resonates with your ideal client.
4 Steps to Find Out If Your Audience Is on Pinterest
Still asking, is your audience on Pinterest? Here’s how you can find out:
Step 1: Do a Keyword Search Use Pinterest’s search bar to look up terms related to your industry. Are people pinning and searching for those topics? If yes, your audience is likely there.
Step 2: Check Out Your Competitors Are similar businesses using Pinterest? If so, it strongly indicates that your audience is on the platform.
Step 3: Survey Your Existing Audience Ask your current clients or followers if they use Pinterest. Their responses might surprise you.
Step 4: Analyze Pinterest Analytics If you already have a Pinterest account, review the analytics to see who’s engaging with your pins. This data can reveal valuable insights about your audience.
Overcoming Pinterest Misconceptions
Some business owners hesitate to embrace Pinterest because it feels overwhelming or unfamiliar. However, with the right strategy, Pinterest can be a straightforward and highly effective marketing tool.
Here are some common misconceptions and truths:
Misconception: Pinterest is just for fun hobbies
Truth: Pinterest is a platform where users actively search for solutions, making it a powerful tool for businesses.
Misconception: It’s too time-consuming to manage
Truth: With services like my Pinterest Management Package, you can outsource the work and focus on what you do best.
Misconception: My industry isn’t represented on Pinterest
Truth: Pinterest’s diverse user base spans countless interests and niches. It’s all about finding your angle
Why Pinterest is Worth Exploring
Pinterest offers a unique opportunity to drive traffic, grow brand awareness, and connect with your audience in a way that other platforms don’t. Creating visually appealing, keyword-rich content lets you establish your business as a trusted resource and convert browsers into buyers.
The best part? Pinterest content has a long lifespan. Unlike other platforms where posts quickly lose visibility, your pins can continue driving traffic and leads for months or even years.
Ready to Unlock Pinterest’s Potential?
If you’re ready to explore what Pinterest can do for your business but don’t have the time or expertise to manage it yourself, I’m here to help. My Pinterest Management Package is designed to take the stress from Pinterest marketing and deliver actual results.
Let’s chat about how Pinterest can work for your business, even if you’re unsure if your audience is there. You might just be surprised by what’s possible.
Click the button below to apply for my Pinterest Management Package today!
